You may also be wondering what digital marketing salaries look like in 2025. Fortunately, annual incomes are steadily climbing, driven by:
- The rising cost of living
- Expanding roles and responsibilities
- The need for businesses to offer competitive compensation to attract and retain talent
Globally, salaries are on the rise. However, annual incomes differ dramatically by region, influenced by industry specialization, labour supply and demand, and the cost of living.
Digital marketing roles in the US and UK, for instance, often command significantly higher compensation than in MENA or parts of the Asia Pacific region, while Ireland may offer a mid-range benchmark in Europe. Salary disparities are especially noticeable where demand for digital marketing roles is greatest.