With the widespread adoption of artificial intelligence (AI) and autonomous technologies, entry-level digital marketing roles are diminishing. And as a wealth of small to medium-sized businesses (SMBs) and startups venture into the tech industry, top-tier talent follows.
Still, digital marketing remains a popular career path. It offers variety, growth opportunities, and the chance to combine creativity with strategic thinking. But with job security under pressure, standing out requires targeted, tactical effort.
“If you look at the data for universities globally, marketing is one of the most taken courses now. So you’ve got more and more graduates coming through that want to work in the creative space, and then, unfortunately, the jobs market is diminishing at a much quicker rate,” Terry says.
The good news? As brands and businesses across sectors start to invest more in digital strategies, demand for fresh talent remains, especially for those ready to adapt and prove their value.
Digital marketing demand in the Middle East, for instance, appears to be on the rise, while South East Asia has seen a slight downturn, which is likely influenced by fluctuations in the Chinese economy.
While the US and the UK have seen a recent downturn in hiring, both regions are on the uptick again, which is positive news for digital marketers.