Surprisingly, an uptick in emerging AI and tech startups has also been beneficial for marketers, Terry adds, who also urges marketing professionals to “not be scared of the technology companies that are coming out.”
As new technology startups enter the scene, digital marketing jobs consistently follow. Chief Marketing Officer roles, for instance, are necessary to effectively market products, while SEO and PPC roles drive sales and website traffic. On the content side, copywriters, social media managers, and content strategists help raise brand awareness and increase sales.
There are noticeable spikes in specific roles emerging across the marketing industry, including:
- Search engine optimization (SEO) specialists: Businesses are refocusing on organic growth, and SEO is becoming a top priority to help drive website traffic.
- Social media marketers and strategists: As social platforms continue to shape business objectives and drive customer engagement, brands are increasingly looking for professionals who can create and executive social strategies.
- Data analytics and data-driven marketing roles: More emphasis is being placed on performance-driven insights. As a result, companies are looking for employees who can interpret analytics, track ROI, and translate data into actionable strategy.
Although not yet fully established, AI-related skills are becoming key differentiators for candidates. Recruiters are less often looking for “AI Specialists” as standalone hires. Instead, they want generalists who know how to use AI tools effectively.
A data analyst, for instance, might also be expected to know how to use AI tools to generate social media content more efficiently. In other words, AI is seen as a valuable add-on skillset that enhances traditional marketing positions, rather than a dedicated role in itself.
Demand is also being fuelled by sector growth. Terry pointed out two industries in particular that are amping up hiring: B2B and events (such as festivals and conferences) and SaaS technology, both of which, he says, require strong marketing teams.